01
Reach
3.46 million individuals. 100% name and postal, mailable in full. Approximately 87% email and phone reach.Postal and email ready day one; digital activation through match-based onboarding.
Consumer intent data
Earlier Signals. Better Outcomes.
Signal eXchange tells you what they're shopping for.
A 3.46 million consumer base, anchored by three premier lead gen providers and overlaid with intent signals, demographics, and ZIP+4 credit. Real people, actively shopping — auto, home, life, health.
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What is Signal eXchange™
Every record starts with a raised hand.
Most consumer files describe people. Signal eXchange starts with an action — a real inquiry, on a real date, for a real product. A consumer shopping auto insurance. A homeowner pricing a refinance. Someone requesting a life quote.That raise is the anchor. Intent signals, demographics, ZIP+4 credit, and lifestyle attributes are built on top of it.
Consumers shopping more than one category, and records verified across independent sources, are available as selects across the full base.
02
Auto · 1,874,402 in-market
Vehicle year, make and model on every record. Policy expiration, current carrier, driver age, accident count, commute mileage. Auto Multi isolates repeat shoppers — consumers who raised their hand more than once.
03
Home · 1,586,404 in-market
Current loan-to-value, home value, dwelling type, mortgage amount and detail. Home Multi for repeat shoppers. IAB in-market segments map home intent to standard taxonomy codes — landscaping, pools and spas, kitchen and bath remodel, HVAC, roofing, solar, mortgages, refinancing — matched directly against your own segment list.
04
Life & Health
Requested coverage amount on every record, $5,000 to $1 million. Half the file requests $25,000 — the final expense range. Coverage type, qualifying life event. Life Multi for repeat shoppers.
05
Credit & Financial
Aggregate credit score at ZIP+4. Household income at 88%, net worth at 76%, bank card presence at 71%. Card ownership by issuer and tier, credit line counts, investment indicators. Geographic aggregates, marketing use only — no individual consumer data.
06
Lifestyle Segments
Sixty named consumer segments across 3.1 million records — life stage, affluence, household composition. Describe an audience in one select instead of stacking twelve attributes. Plus interest, purchase and donor affinities across more than 100 individual selects.
Next from Signal eXchange: verified political donor data and response optimization modeling.
FAQ
Frequently asked questions
A 3.46 million consumer database anchored by lead generation data — real people who submitted an inquiry for auto, home, life or health. Every record carries a date on the raise, and identity, credit, property, auto and lifestyle attributes are built on top of it.
Signal eXchange is anchored by three premier lead generation providers — consumer-submitted inquiries across auto, home, life and health. Overlay data is multi-sourced: self-reported, transactional, modeled, and public record.
The base is built monthly from new feeds. Recency selects let you target the full universe, the last 30 days, or the last 7 to 14 days — the freshest hand-raisers on file.
Auto is 1,874,402 in-market individuals; home is 1,586,404. Life and health run across the base with requested coverage amount on every record. Consumers shopping more than one category are selectable as Cross-Vertical.
Direct mail across the full base, email deployment, and digital activation through match-based onboarding. Signal eXchange is used for prospecting, audience modeling, look-alike development, and channel-level activation.
Every record begins with an action, not an attribute. A consumer requested an auto quote on a specific date. Attributes describe who they are; the raise tells you what they're shopping for.
Consumers who raise their hand more than once. Auto Multi, Home Multi and Life Multi identify repeat shoppers within a category. Multi-Sourced records are verified across independent inputs. Cross-Vertical means active in more than one category at the same time.
Credit attributes are aggregated at ZIP+4 and contain no individual consumer data. They are not consumer reports and fall outside the scope of the FCRA — no permissible purpose is required. Income, net worth, card ownership and credit line counts are available for marketing segmentation.
Signal eXchange is licensed for marketing, advertising, audience segmentation and lead generation. No attribute may be used to determine eligibility for credit, insurance, housing or employment. Every record carries source-level TCPA and Jornaya consent flags. Buyers are responsible for compliance at time of contact.
Tell us who you're trying to reach and we'll build the count. Pricing is quoted per order based on volume, selects and usage.
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Tell us who you're trying to reach.
We'll build the count. Signal eXchange audiences are built to order — by vertical, recency, geography and attribute.