Lead data. Intent signals. One dataset built to perform.
Access high-intent audiences through Signal eXchange™, combining first-party lead data with intent and behavioral signals to deliver more actionable, performance-driven opportunities across key verticals.
Our proprietary dataset — continuously evolving, built for activation.
Signal eXchange™ is Lorann’s proprietary dataset, built by combining first-party lead data with intent signals and behavioral attributes to create more accurate, high-performing audiences.
Unlike static third-party files, Signal eXchange is refreshed continuously — so the audiences you activate reflect real in-market behavior, not last quarter’s snapshot.
What makes Signal eXchange™ different from standard lead data?
Standard lead databases are static — compiled once and sold repeatedly until the data decays. Signal eXchange™ by Lorann is a continuously evolving dataset that combines first-party lead data with real-time intent and behavioral signals.
First-Party Foundation
Signal eXchange™ is built on verified first-party lead data — not aggregated, scraped, or modeled from third-party sources. Every record originates from a real engagement.
Intent Signal Overlay
our team layers online research patterns, content consumption behavior, and software evaluation signals onto every record — so you know who is actively in-market.
Continuously Refreshed
Unlike static databases, Signal eXchange™ is updated continuously as new leads enter the system, intent signals evolve, and stale records are retired.
Vertical Specificity
Signal eXchange™ data is organized by vertical — Healthcare, Technology, Financial Services, and more — with industry-specific attributes that generic data vendors cannot provide.
Activation-Ready
Every Signal eXchange™ record is formatted for immediate activation across email, phone, CRM, and programmatic channels — no additional enrichment required.
Governance Built In
Consent indicators, opt-out processing, and regulatory compliance are embedded at the record level — not applied as an afterthought.
How the dataset is built.
Signal eXchange™ is not purchased — it is constructed through Our proprietary multi-source ingestion, verification, and signal-layering process.
Source Ingestion
First-party lead data is ingested from verified registration sources, opt-in channels, and direct data partnerships — forming the foundation of every Signal eXchange™ record.
Verification Layer
Every record passes through multi-step identity verification — confirming name, company, title, email deliverability, and phone reachability before entering the dataset.
Intent Signal Mapping
our team maps online behavioral signals — content downloads, search patterns, software evaluations, and website engagement — to verified contact records.
Attribute Enrichment
Records are enriched with firmographic, technographic, and healthcare-specific attributes from Our master data universe.
Quality Scoring
Each record receives a composite quality score based on recency, verification status, intent strength, and attribute completeness — giving your team a clear activation priority.
Continuous Refresh
New leads enter Signal eXchange™ daily. Stale records are retired on a rolling basis. Intent signals are recalculated weekly to reflect current market behavior.
Intent signal types Tracks.
Signal eXchange™ captures a broad spectrum of intent signals that indicate active purchasing behavior across B2B and healthcare verticals.
Content Consumption
Tracks downloads of white papers, case studies, industry reports, and educational content that signal category-level or product-level interest.
Software Evaluation
Monitors activity on software review platforms, comparison sites, and vendor evaluation pages to identify prospects actively researching solutions.
Competitive Research
Detects when prospects are actively researching competitors in your space — giving your sales team a window to engage before decisions are made.
Topic Surge Detection
Identifies when a company or buying group shows a sudden spike in research activity around a specific topic, technology, or business challenge.
Job-Change Signals
Tracks when key decision-makers change roles or companies — a proven trigger for technology re-evaluation and new vendor conversations.
Event & Webinar Engagement
Captures registration and attendance data from industry events, webinars, and virtual conferences that indicate active market participation.
How frequently is data refreshed and updated?
Signal eXchange™ follows a continuous refresh model — not quarterly batches. Our data pipeline ensures your audiences always reflect the latest market behavior.
Daily Lead Ingestion
New first-party leads enter Signal eXchange™ every day from Our sourcing network — keeping the dataset growing and current.
Weekly Intent Recalculation
Intent signals are recalculated weekly based on the latest behavioral data — ensuring your targeting reflects current, not historical, purchase intent.
Monthly Verification Sweep
Contact-level verification runs monthly — validating email deliverability, phone reachability, and job title accuracy across the full dataset.
Lead generation, retargeting, Marketing Analytics Modeling, and channel-level activation.
Marketers use Signal eXchange™ for in-market prospecting, retargeting engaged audiences, building Marketing Analytics Modeling, and pushing activation directly to call centers and Programmatic channels.
Frequently asked questions.
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