Proprietary lead + intent data, continuously refreshed.
Signal eXchange™ is Lorann's proprietary dataset — combining first-party lead data with intent and behavioral signals to create more actionable, performance-driven audiences.
Not a third-party file. A proprietary dataset.
Where most data providers resell third-party files, Signal eXchange™ is built on first-party lead data that we own — layered with intent and behavioral signals for real-time audience performance.
It’s the asset behind the solution — and the fastest way to activate on consumers who are actually in-market.
What makes Signal eXchange™ different.
First-Party Core
Built on lead data we own — not bundled from external sources.
Intent Layered
Behavioral and buying signals overlaid to flag in-market consumers.
Continuously Refreshed
The file updates constantly — not quarterly.
Vertical-Tuned
Specifically modeled for auto, insurance, financial, and healthcare.
Rich Attributes
Demographic, behavioral, and intent attributes per record.
Activation-Ready
Pre-formatted for CRM, DSP, email, and call-center deployment.
Performance-Proven
Built and refined against real campaign outcomes.
Governance Built In
Compliance, opt-in status, and validation per record.
Looking at this from the solution angle?
See how Signal eXchange™ works as a managed service — from audience definition to channel deployment.
Build the right audience
for your business.
Tell us your goals — we'll develop a data strategy aligned to your targeting, activation, and performance needs.