Make your existing data do more.
Enhance and refine existing datasets using appended attributes, modeling, and intent signals to improve match rates, targeting accuracy, and campaign performance.
A bigger list isn’t better. A smarter list is.
A bigger list is not a better list. A smarter list is. Our enrichment services take your existing data — CRM exports, house files, purchased lists — and transform them into verified, attribute-rich records that your campaigns can actually use.
Enrichment by Lorann goes beyond appending missing fields. We validate what you have, fill in what is missing, layer in intent and behavioral signals, and deliver a file that is ready to activate — not just store.
What data enrichment actually changes.
Enrichment is not about adding columns to a spreadsheet — it is about transforming incomplete records into actionable intelligence that drives campaign performance. Our enrichment process fills the gaps that prevent your data from converting.
Better Targeting Precision
Enriched records carry the attributes you need to segment precisely — so your campaigns reach the right audience instead of a broad, poorly defined list.
Higher Deliverability
Validated and appended email addresses, phone numbers, and postal addresses reduce bounces and wasted outreach spend by up to 40%.
Stronger Lead Scoring
Appended firmographic, technographic, and intent attributes feed your lead-scoring models with the data points they need to rank prospects accurately.
Complete Customer Profiles
our team fills in missing fields — title, company size, industry, technology stack, and contact details — so your CRM reflects reality, not partial records.
Reduced Data Decay
B2B contact data decays at 30%+ annually. Regular enrichment by our team keeps your database current and prevents campaign performance from degrading over time.
Faster Time to Activation
Enriched data is campaign-ready on delivery — formatted, deduplicated, and validated so your team can activate immediately without manual cleanup.
How the enrichment process works.
our team follows a structured five-step enrichment workflow that ensures accuracy, completeness, and compliance at every stage — from file intake to delivery.
File Intake & Analysis
Your data file is ingested and analyzed for completeness, accuracy, and match potential. our team identifies missing fields, stale records, and enrichment opportunities across every record.
Match & Append
Records are matched against Our 80M+ B2B and 250M+ B2C universes using deterministic and probabilistic matching — appending missing attributes at industry-leading match rates.
Validation & Verification
Every appended data point is validated through multi-source verification. Email addresses are deliverability-tested, phone numbers are DNC-scrubbed, and addresses are NCOA-processed.
Deduplication & Hygiene
The enriched file is deduplicated, standardized, and cleansed — removing duplicates, correcting formatting inconsistencies, and flagging records that fail quality checks.
Formatted Delivery
The final enriched file is delivered in your preferred format — CSV, CRM-ready, or via API — with field mapping documentation and a match-rate summary report.
Ongoing Maintenance
We offer scheduled re-enrichment cycles (monthly, quarterly, or custom) to keep your database current as contacts change jobs, companies grow, and new data becomes available.
Data attributes can append.
our team enriches across the full spectrum of B2B and B2C data attributes — from basic contact details to advanced behavioral and technology signals.
Contact Details
Email, direct-dial phone, mobile, and postal address — validated and deliverability-scored for immediate activation.
Firmographics
Company name, revenue, employee count, industry codes (SIC/NAICS), headquarters location, ownership type, and subsidiary linkage.
Job-Level Attributes
Job title, function, seniority, department, and decision-making authority — standardized to a consistent taxonomy.
Technographics
Installed software, cloud platforms, CRM/ERP systems, marketing tools, and contract renewal indicators across 8,000+ tracked products.
Intent Signals
Online research activity, content consumption patterns, software evaluation behavior, and in-market indicators from Signal eXchange™.
Healthcare Attributes
NPI numbers, medical specialty, prescribing volume, hospital affiliations, and practice setting for HCP records.
Propensity Scores
Modeled scores for purchase likelihood, technology adoption, vendor switching, and campaign response across key product categories.
Geographic Enrichment
ZIP+4, carrier route, county FIPS, metro area, DMA, congressional district, and latitude/longitude for geo-targeting and analytics.
Enrichment for healthcare data.
Healthcare data has unique enrichment requirements — from NPI validation to specialty mapping. our team maintains a dedicated healthcare data team with deep domain expertise.
NPI Verification
Every healthcare provider record is validated against the NPI Registry with specialty codes, taxonomy classifications, and license status verification.
Prescribing Data Overlay
our team can append prescribing volume indicators and therapeutic category focus to HCP records for pharmaceutical and medical device targeting.
Facility & Affiliation
Hospital affiliations, practice group memberships, health system linkage, and facility-level attributes including bed count and trauma designation.
How often enriches and why.
Data decay is the silent killer of campaign performance. Our enrichment programs run on a cadence that keeps your data ahead of the decay curve.
Monthly Email Re-validation
Email deliverability is re-checked monthly — bounced addresses are removed and replacement contacts are sourced where available.
Quarterly Full Re-enrichment
All appended attributes are refreshed quarterly — job titles, company data, technology installs, and intent signals are all updated against Our latest universe.
Annual Deep Cleanse
A comprehensive annual review removes permanently undeliverable records, merges duplicates created by company acquisitions, and re-benchmarks match rates.
Frequently asked questions.
Build the right audience
for your business.
Tell us your goals — we'll develop a data strategy aligned to your targeting, activation, and performance needs.