Lorann combines deep industry knowledge with a practical understanding of how data drives real campaign performance.
Practical experts — not résumé-heavy, just people who build audiences that perform.
Michael Connolly is the CEO of Lorann, LLC, with a career spanning data sales, audience development, and performance-driven marketing. He has held leadership roles at Compilers Plus, Venture Direct NYC, and Lake Group, where he helped scale data solutions across B2B and consumer markets over more than two decades. At Lorann, Michael focuses on delivering high-quality, results-oriented data solutions and building long-term client partnerships.
Paul Gerardi is a data and marketing strategy leader with experience across audience development, analytics, and performance-driven campaigns. He specializes in building and optimizing data systems that support targeting, activation, and measurable results across Programmatic and traditional channels. His work spans B2B, financial services, and healthcare, with a focus on aligning data with real-world marketing outcomes.
Fred Onemma is an acquisition intelligence leader focused on building data-driven systems that power scalable customer growth. He specializes in predictive modeling, audience development, and marketing infrastructure, helping organizations move beyond traditional targeting to precision-based acquisition. His work spans catalog, insurance, financial services, and direct response, with a focus on measurable performance and long-term value creation.
Joanne is a seasoned expert in data sales and marketing, committed to enhancing client prospecting, acquisition, and retention efforts. She has a remarkable ability to identify target audiences and craft data-driven strategies that enable organizations to attract, engage, and retain customers. Her expertise spans both B2B and B2C sectors across Insurance, IT, Finance, Healthcare, Senior Markets, and Direct-to-Consumer.
Bill Woods is a seasoned expert in sales, business development, and strategic partnerships. He has helped organizations across industries — from healthcare and finance to education and manufacturing — achieve meaningful results through smart, data-driven marketing. Bill enjoys collaborating with both experienced professionals and forward-thinking companies looking to grow and innovate in a changing landscape.
Caryn Trazi is a trusted data professional specializing in the selection and fulfillment of targeted marketing lists. With extensive experience in medical and B2B markets, she helps mailers execute precise, data-driven marketing strategies. She also collaborates with list brokers, resellers, and advertising agencies — helping them grow their clients' businesses through informed list recommendations backed by industry expertise.
Tell us your goals — we'll develop a data strategy aligned to your targeting, activation, and performance needs.