Build precise audiences from the ground up.
Leverage B2B, consumer, and healthcare data enhanced through custom sourcing, segmentation, and proprietary data development — designed to reach exactly the right audience.
Segmentation, sourcing, and the inputs that feed your activation platforms.
our team builds audiences differently — starting with your ideal customer profile and working backward through our data universe to construct a segment that matches your exact targeting criteria. No generic lists. No guesswork.
Every our team audience is sourced from verified, first-party data foundations, enriched with firmographic, demographic, behavioral, and intent attributes, then formatted for immediate activation across your preferred channels.
Why audience quality outperforms audience size.
Bigger lists do not mean better results. our team builds audiences where every record is verified, segmented, and aligned to your campaign goals — because precision drives performance, not volume.
Lower Cost Per Acquisition
Precisely targeted audiences reduce wasted impressions and unqualified leads, driving down your effective cost per acquisition across every channel.
Higher Engagement Rates
When your audience matches your ideal customer profile, open rates, click-through rates, and conversion rates all improve — our team clients typically see 20–40% lifts.
Sender Reputation Protection
High-quality, verified audiences mean fewer bounces and spam complaints — protecting your domain reputation and long-term deliverability.
Targeting dimensions we use.
our team builds audiences using multi-dimensional segmentation across firmographic, demographic, behavioral, intent, and technographic layers — giving your campaigns surgical precision.
Firmographic
Company size, revenue, industry (SIC/NAICS), geography, ownership structure, and growth indicators for B2B audience construction.
Demographic
Job title, seniority, function, department, and individual-level demographics for contact-level targeting within accounts.
Behavioral & Intent
Online research patterns, content consumption signals, software evaluation activity, and purchase-intent indicators from Our Signal eXchange™.
Technographic
Installed technology, platform preferences, contract renewal timelines, and IT spending patterns for technology-buyer targeting.
Healthcare Specialty
NPI-verified specialties, prescribing patterns, hospital affiliations, practice setting, and payer mix for HCP targeting.
Geographic
National, regional, state, DMA, MSA, ZIP code, radius, and congressional district targeting for geo-focused campaigns.
Propensity Scoring
Modeled scores predicting likelihood to purchase, switch vendors, expand contracts, or respond to specific offer types.
Custom Attributes
our team can source and append custom attributes specific to your vertical or campaign — from association memberships to certification status.
Custom audience development vs. off-the-shelf lists.
Off-the-shelf lists give you what the vendor already has. Our custom audience development builds what your campaign actually needs — sourced, verified, and segmented to your specifications.
Custom Audiences by Lorann
Sourced to your ICP definition. Multi-attribute segmentation. Verified and deduplicated against your suppression file. Refreshed on your schedule. Delivered in your preferred format with a named strategist managing the build.
Off-the-Shelf Lists
Pre-built segments with generic filters. Limited attribute depth. No deduplication against your house file. Static data with unknown refresh dates. Self-service with no strategic guidance on selection optimization.
Industries we serve.
Our audience targeting capabilities span the verticals where data quality matters most — and where generic data vendors consistently fall short.
Healthcare & Life Sciences
HCP targeting by NPI, specialty, prescribing patterns, and hospital affiliation. Payer and health system decision-maker audiences for enterprise health IT sales.
Technology & SaaS
Technology buyer audiences segmented by installed software, IT budget, cloud maturity, and contract renewal timing across 8,000+ tracked products.
Financial Services
CFO, controller, and treasury audiences for fintech. Wealth management prospect lists. Insurance buyer audiences by line of business and renewal cycle.
Manufacturing & Industrial
Plant managers, procurement directors, and operations leaders across discrete and process manufacturing — segmented by output type and facility size.
Professional Services
Partners, principals, and practice leaders at law firms, accounting firms, consulting firms, and staffing agencies — filterable by firm revenue and specialty.
B2B Services & SaaS
Marketing, sales, and IT decision-makers at mid-market and enterprise companies — built for demand generation and ABM programs.
Audience refresh & maintenance.
Audience data decays fast — Our refresh and maintenance programs keep your targeting current, deliverable, and performance-ready throughout your campaign lifecycle.
Quarterly Full Refresh
Every audience built by our team is refreshed quarterly with updated contact information, job title changes, company moves, and new firmographic data.
Continuous Email Verification
Email deliverability is monitored continuously, with bounced addresses removed and replacements sourced between scheduled refresh cycles.
Suppression File Processing
Your suppression files are processed against every delivery and refresh, ensuring you never pay to reach contacts already in your CRM or opt-out list.
How audiences plug into your stack.
We deliver audiences in the format your platforms need — no reformatting, no manual import gymnastics, no waiting for IT to build a connector.
Email & ESP
Pre-formatted files for Salesforce Marketing Cloud, HubSpot, Marketo, Klaviyo, Mailchimp, and other ESPs — with field mapping included.
CRM & CDP
Direct import files for Salesforce CRM, HubSpot CRM, Microsoft Dynamics, and customer data platforms — including lead source and campaign tagging.
DSP & Programmatic
Hashed audience files for LiveRamp, The Trade Desk, DV360, and Meta Custom Audiences — enabling programmatic activation within hours.
Compliance & data governance.
Every our team audience is built on a compliance-first foundation — from sourcing through delivery and suppression.
CAN-SPAM Compliant
All email-targeted audiences include opt-out suppression and comply with CAN-SPAM requirements for commercial email.
CCPA Honored
our team processes all CCPA consumer requests and ensures no opted-out records appear in audience deliveries.
TCPA Adherence
Phone-targeted audiences include DNC scrubbing and TCPA consent indicators for compliant telemarketing outreach.
Frequently asked questions.
Build the right audience
for your business.
Tell us your goals — we'll develop a data strategy aligned to your targeting, activation, and performance needs.