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B2B Healthcare Data

Nursing Professionals

Comprehensive, license-verified contact data for Registered Nurses, Licensed Practical Nurses, Certified Nursing Assistants, and Certified Nurse-Midwives — the clinical workforce at the heart of patient care.

About This Segment

Data for the largest clinical workforce in healthcare

With over 4 million licensed nurses in the United States, the nursing workforce represents the single largest clinical professional group in healthcare — and one of the most influential. Nurses drive adoption of clinical supply products, patient monitoring technology, EHR documentation platforms, and continuing education programs at the unit and department level across every healthcare setting.

Our Nursing Professionals segment covers all major nursing credential levels — from RNs and LPNs through CNAs and Certified Nurse-Midwives — each verified against state board of nursing licensing records and professional association data. Segmentation by clinical specialty, unit type, facility type, and credential level allows marketers to reach exactly the right nursing audience for their program.

Nursing Audience Filters

Reach nurses by credential, specialty & setting

Segment the nursing workforce by credential level, clinical unit, practice setting, and specialty certification for precision nursing audience targeting.

Credential Level

RN (BSN, ASN, MSN), LPN, CNA, or CNM credential filters for precise nursing workforce segmentation.

Clinical Specialty

ICU, ER, OR, oncology, labor and delivery, pediatrics, home health, and 50+ additional specialty and unit-type filters.

Practice Setting

Hospital, outpatient clinic, long-term care, home health, SNF, ambulatory surgery, or school health setting.

Specialty Certification

CCRN, CEN, CNOR, PCCN, OCN, WHNC, and other advanced nursing specialty certification filters available.

Four Nursing Specialties

Targeted data for every nursing credential

Four verified nursing contact lists covering the full credential spectrum — from RNs and LPNs through CNAs and nurse-midwives.

Registered Nurses

Licensed RNs across all 50 states verified from state BON records. Segmented by specialty, unit, and practice setting.

Licensed Practical Nurses

LPNs and LVNs in long-term care, physician offices, and SNF settings with facility-type segmentation.

Certified Nursing Assistants

State-registered CNAs in nursing homes, assisted living, home health, and hospital settings.

Certified Nurse-Midwives

AMCB-certified CNMs in hospital L&D, birth centers, OB-GYN offices, and FQHCs with prescriptive authority data.

FAQ

Frequently asked questions.

Lorann maintains an extensive Nursing Professionals Data with deep market coverage. Record counts vary based on your targeting criteria including geographic scope, specialty, facility type, and practice setting. Get in touch for a custom universe estimate — we provide counts within one business day.
Lorann applies a rigorous 4-stage verification process to the Nursing Professionals Data: credential verification, field-level checks, deliverability testing, and final QA review. Records are refreshed quarterly with continuous monitoring for license changes, practice relocations, and opt-outs between full update cycles.
Lorann delivers the Nursing Professionals Data as a structured flat file (CSV or XLSX) with full field documentation included. We also support direct CRM imports for Salesforce, HubSpot, and Marketo, plus custom formatting for any ESP or marketing automation platform. SFTP and API delivery are available for enterprise clients.
Yes — you can slice the Nursing Professionals Data by any combination of geography, specialty, practice type, and facility setting. Additional filters include NPI specialty codes, years in practice, practice setting (solo, group, hospital-employed), and board certification status. Our team will work with you to define the optimal segment criteria.
Lorann maintains strict compliance standards for the Nursing Professionals Data, including documented opt-in status, DNC cross-referencing, and privacy regulation adherence. Lorann provides detailed compliance documentation and usage guidelines with every data delivery. Suppression processing, opt-out management, and compliance certification are standard with every order.
Absolutely. Nursing Professionals Data data is structured for omnichannel deployment — email marketing, direct mail, telemarketing, and programmatic display. We support audience onboarding to Facebook, Google, LinkedIn, The Trade Desk, LiveRamp, and other major activation platforms. Cross-channel campaign sequencing is fully supported.
Yes — you can request a no-obligation Nursing Professionals Data data preview including sample records, field documentation, and audience sizing. Contact our data team to request your free preview — most sample requests are fulfilled within one business day.
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