Direct-to-Consumer & CPG Consumer Data
Reach direct-to-consumer brand buyers, grocery shoppers, and packaged goods enthusiasts with verified purchase behavior profiles — purpose-built for DTC brands, CPG companies, and retail media networks.
Bypass the middleman and reach your end consumer directly.
The DTC revolution has shifted power from retailers to brands — but winning requires knowing exactly who your consumer is, what they buy, and when they are ready to repurchase. Generic demographic data is not enough in a landscape built on personalization.
Lorann's DTC & CPG consumer dataset maps purchase behavior across product categories, brand loyalty signals, subscription adoption, and channel preferences — giving brands the precision they need to acquire, retain, and grow lifetime value.
Every record carries the data points marketers need.
Built so your team can segment, personalize, and activate without going back to enrich.
DTC Brand Buyers
Consumers who purchase directly from brand websites, segmented by category, frequency, and average order value.
Grocery & Household Shoppers
Regular purchasers of packaged food, beverages, cleaning products, and personal care items across channels.
Subscription Consumers
Active subscribers to meal kits, beauty boxes, supplement deliveries, and auto-replenishment programs.
Brand Loyalty Indicators
Consumers mapped by brand preference strength, switching propensity, and repeat purchase rates within categories.
Social Commerce Buyers
Consumers who discover and purchase products through social media platforms and influencer recommendations.
Spending Tier Segments
Household-level estimated spending on CPG categories enabling budget-aligned targeting and offer optimization.
Built for the campaigns marketers run every day.
DTC Brand Launch
Build awareness and trial for new direct-to-consumer products by targeting consumers with proven affinity for similar categories and purchase channels.
CPG Trial & Sampling
Reach category-relevant households with product sampling offers timed to competitive brand switching signals and replenishment cycles.
Subscription Growth
Identify high-propensity subscription adopters based on purchase frequency patterns, category engagement, and digital commerce behavior.
Retail Media Activation
Power retail media campaigns with brand-level purchase data that connects digital impressions to in-store and online conversion.
Why choose DTC & CPG Consumer Data?
Consumer marketing demands data that captures lifestyle attributes, purchasing behaviors, and demographic precision that generic databases simply cannot provide. Our DTC & CPG Consumer Data is assembled from privacy-compliant consumer intelligence sources, delivering rich audience profiles built for multi-channel activation.
Each record in our DTC & CPG Consumer Data includes verified postal and email addresses, demographic indicators, interest-based segmentation signals, and geographic precision down to the household level. This depth of enrichment enables campaign personalization at scale.
Lorann's consumer data practice operates under strict privacy-by-design principles. Every record in our DTC & CPG Consumer Data is sourced through opt-in channels, processed in compliance with CAN-SPAM, CCPA, and applicable state regulations, and refreshed on a regular cycle to maintain accuracy.
Consumer records are formatted for immediate activation across postal, email, and outbound calling channels — with permission status confirmed per channel.
Records include interest-based segmentation signals, purchasing propensity scores, and lifestyle indicators that drive personalized campaigns.
Our consumer records carry address-level precision enhanced with neighborhood demographic profiles, housing data, and geographic cluster codes.
Every record is sourced through opt-in channels and processed in compliance with CAN-SPAM, CCPA, TCPA, and applicable state privacy regulations.
Who can use our DTC & CPG Consumer Data?
Lorann's DTC & CPG Consumer Data is designed for consumer brands, direct-to-consumer companies, retail chains, and agencies that market to individual households. The data enables personalized outreach based on demographic, geographic, and lifestyle attributes.
Brand marketing teams use it for customer acquisition campaigns, loyalty program expansion, and seasonal promotions. Performance marketing teams use it for postal prospecting, email list building, and lookalike audience development.
Whether you are a national retailer running omnichannel campaigns or a regional service provider building local awareness, Lorann's DTC & CPG Consumer Data delivers the household-level precision and privacy compliance your consumer programs require.
Customer acquisition, retention campaigns, and cross-channel consumer engagement programs.
Postal prospecting, email acquisition, lookalike modeling, and conversion-focused campaigns.
Multi-client consumer programs, audience development, and campaign analytics support.
Features of the DTC & CPG Consumer Data.
Our DTC & CPG Consumer Data is built for precision targeting and multi-channel activation — delivering verified, segmentation-ready records that drive campaign performance.
Multi-Channel Contact Records
Every record in the DTC & CPG Consumer Data includes email, phone, and postal data for immediate multi-channel activation — no additional enrichment required.
Verified & Deliverable
All contacts in Our DTC & CPG Consumer Data undergo multi-step verification including email deliverability testing, phone validation, and postal address certification.
Regularly Refreshed
our team refreshes the DTC & CPG Consumer Data on a quarterly cycle — updating titles, removing bounces, and verifying contact accuracy to keep your campaigns performing.
Behavioral & Lifestyle Data
Consumer records include interest indicators, purchase propensity scores, and lifestyle attributes that drive direct response performance.
Demographic Depth
Full demographic profiles including age, income, household composition, education, and homeownership status for precise consumer segmentation.
Life-Event Targeting
Reach consumers at high-intent moments — new movers, vehicle intenders, homebuyers, and other life-stage triggers available in the DTC & CPG Consumer Data.
Attributes included in every record.
Every contact in the DTC & CPG Consumer Data carries the data points your team needs to segment, personalize, and activate — without going back to enrich.
Full Name & Title
Contact name, job title, and professional designation — standardized for clean CRM import and personalized outreach.
Verified Email Address
Business or consumer email validated through MX lookup, syntax check, and deliverability scoring for 95%+ inbox placement.
Phone & Mobile Numbers
Direct-dial, switchboard, and mobile numbers with DNC scrub status and contactability indicators.
Complete Postal Address
CASS-certified, NCOA-processed addresses with ZIP+4, county, metro area, and congressional district data.
Demographics
Age, gender, income, education level, marital status, and household composition at the individual level.
Home & Property
Home value, ownership status, dwelling type, length of residence, and mortgage indicators.
Lifestyle & Interests
200+ lifestyle interest categories including travel, fitness, investing, pets, and technology adoption.
Purchase Propensity
Modeled scores for product category purchase likelihood, channel preference, and brand affinity indicators.
Compliance & data governance.
Every record in Our DTC & CPG Consumer Data is sourced, processed, and delivered within a rigorous compliance framework — protecting your brand and your campaigns.
CAN-SPAM Compliant
All email contacts in the DTC & CPG Consumer Data include opt-out suppression processing and comply with CAN-SPAM Act requirements for commercial messaging.
CCPA & State Privacy
our team honors California Consumer Privacy Act requests and maintains processes for all emerging state-level privacy regulations.
TCPA Adherence
Phone records include DNC registry scrubbing and TCPA consent indicators for compliant telemarketing and call-center outreach.
Data Retention Controls
Records are licensed for specified periods with verified data destruction processes for expired or withdrawn-consent data.
Audit-Ready Documentation
We provide sourcing documentation and compliance certificates for clients with regulatory audit requirements.
Frequently asked questions.
Privacy-compliant and responsibly sourced.
All DTC and CPG consumer data is collected from permissioned, opt-in sources. No transaction-level PII is shared. Data is processed in compliance with CCPA, state privacy laws, and industry self-regulatory standards, and verified monthly through our proprietary quality pipeline.
Please note: We offer direct marketers the ability to license complete multi-channel records (with all selections included) for a 12-month unlimited-use arrangement. Data can be used for postal, email, and outbound telemarketing campaigns. Contact Lorann for details and pricing.
Build the right audience
for your business.
Tell us your goals — we'll develop a data strategy aligned to your targeting, activation, and performance needs.