Strong governance — from source to delivery.
Privacy isn't a feature added at the end of the pipeline. It's the architecture every Lorann record passes through from collection through activation — GDPR, CCPA, and CAN-SPAM compliant by design, with HIPAA-conscious practices for healthcare audiences.
Compliance built into the pipeline — not bolted on at the end.
Privacy regulation isn't a checklist exercise. GDPR, CCPA, CAN-SPAM, and HIPAA all impose obligations on how data is collected, stored, processed, and activated — and treating any one stage as an afterthought creates risk that compounds.
Lorann engineers governance into the data lifecycle itself. Every record carries documented basis for use, every storage layer is encrypted, every activation honors suppression. The compliance posture is the product, not a wrapper around it.
Six pillars protecting every record we deliver.
GDPR / UK-GDPR
EU and UK General Data Protection Regulation compliance — including lawful basis, data subject rights, retention limits, and processor agreements.
CCPA / CPRA
California Consumer Privacy Act and CPRA compliance — opt-out support, do-not-sell signals, and consumer rights workflows.
CAN-SPAM Act
Federal compliance for commercial email — accurate sender identification, honored unsubscribes, and physical postal disclosures across every send.
HIPAA-Conscious Practices
Healthcare audiences are handled with elevated controls — minimum necessary access, no PHI in marketing files, and BAAs available where applicable.
Encryption + Access Controls
Encrypted at rest and in transit, role-based access, and audit logs on every record-level operation.
Suppression-Aware Delivery
Opt-outs honored on every send, every channel, every cycle — with bidirectional sync to your suppression file.
Permissioned acquisition. Encrypted storage. Suppression-aware activation.
Compliance is enforced at every stage — from how a record is acquired (documented opt-in or legitimate interest), through how it's stored (encrypted, role-based access, audit-logged), to how it's activated (opt-outs honored on every send, every cycle).
Build the right audience
for your business.
Tell us your goals — we'll develop a data strategy aligned to your targeting, activation, and performance needs.